We take inspiration from lots of sources; often from other moms and business owners. With that in mind, we offer words of wisdom and inspiration from our very first guest blogger- Donna Mavromates!
Life is fluid. A lesson learned from a mother of twins.
Life takes twists and turns that we often don’t expect. For most of my life, I have been a planner. I like to know precisely where I’m going and what lies ahead. The first time that my best-laid plans were put to the test was when I became pregnant for the first (and only!) time. I was working in a corporate environment and I added the baby’s name to the waiting list for the on-site daycare. I was going to take 12 weeks maternity leave and would be right back to work. All set. Until an ultrasound revealed that the “baby” was actually “babies”.
Twins? Wait a sec…that wasn’t in my plan!
And right then and there, my focus shifted and I quickly learned that I had to be open to a change of plans in all aspects of my life. It’s been almost 18 years since my twin daughters were born and I can honestly say that flexibility and adaptability are now ingrained in my persona!
So what does all of this have to do with this blog post? Because it’s along that same vein that I approach my business, Wicked Simple Marketing. I spent the second half of 2014 refining and defining the business and understanding what our clients need and want from an agency like ours. Wicked Simple Marketing has been a part of me since 2010, and when I decided to focus on the business full time in June 2014, I did so with the intention of digging deep and understanding exactly what its mission is and what it is designed to do.
A name and branding change wasn’t something that I anticipated doing. In fact, I love the name Wicked Simple Marketing, because it’s fun and whimsical and quirky and very Bostonian! But the deeper I dug, and the more I learned about myself and what aspects of the business get me excited, the name “Wicked Simple Marketing” no longer resonated with me. I realized that I hadn’t taken the very same advice that I give to my clients:
I hadn’t defined my brand.
Our core mission has always been to deliver affordable marketing and design (web and print) to businesses and providing the best possible customer service. That will never change. What we have done, however, is refined our offerings, concentrating our efforts on our core competencies and the things that we love to do, and on what our clients are telling us that they need and want: website and graphic design that is clean and sophisticated and that tells their “story”.
And so, the vision of MavroCreative began to take shape.
“Do what you like. Like what you do.”
John Jacobs, co-founder of Life is Good, said those very words at a recent conference I attended. “Do what you like. Like what you do.” I left the conference and those words stuck with me. When I really thought about it, the word “creative” kept coming up. Over and over. It is the aspect of what we do every day that motivates and drives me.
While I do enjoy social media and other forms of marketing – including marketing strategy – the parts of Wicked Simple Marketing that resonated with me the most revolved around the creative. Helping businesses find their voice and creating that brand with them, and seeing it evolve in print and on the web is what I really like to do and it’s what the majority of our clients are looking for.
Deciding on a brand change was scary. I had my plan for Wicked Simple Marketing all set and it was hard to let it go. But, the lesson I learned almost 18 years ago continues.
Life is fluid and sometimes you have to follow a different road than the one you set out on.
So what does this all mean? In a nutshell, Wicked Simple Marketing has evolved into MavroCreative, LLC. We provide sophisticated web and graphic design services to businesses and help them create and maintain their brand across all platforms. We are the same team, providing the same high level of customer service, under a new brand: MavroCreative.
As we say goodbye to 2014 and look ahead to the years to come, we are mindful of the fact that life is fluid, and sometimes the best-laid plans take a sudden turn. We look forward to seeing what this coming year has in store and our wish for every one of you is to take the advice of John Jacobs and “Do what you like. Like what you do.”
Donna Mavromates is the owner of MavroCreative, LLC, a Hingham-based website and graphic design agency. In her spare time she is a hobbyist photographer and most recently can be found visiting prospective colleges with her 17-year old twin daughters, who inspire her every day. Learn more at www.mavrocreative.com .